Phia

9/10
Not specified in the articleNot disclosed in the articleNot specified in the article (founders pictured at TechCrunch Disrupt in San Francisco)

Description

An AI-powered shopping assistant aimed at helping consumers shop and save online.

Why in News

Phia's founders spoke at TechCrunch Disrupt 2025 about how AI is changing online shopping and described the company's AI assistant that helps users shop and save.

Founders

Phoebe Gates; Sophia Kianni

Published

January 20, 2026

Website

Not provided in the article

Analysis

Summary states Phia is building an AI shopping assistant — clearly an AI startup focus.